Big Button

AI Special, The evolving role of the video agency in a time of AI

Tue, 17 Dec 2024 15:49:10 GMT

In this special episode of the podcast, Simon Crofts discusses the evolving role of the video agency in a world of artificial intelligence (AI) with Steffen Christensen (Founder and CTO at TwentyThree). They explore the tools, benefits and risks associated with AI when conceiving creating, and distributing video content. NOTE: Any links included are not endorsed by Big Button and are purely examples.

Amazon Web Services (AWS), Mike Bainbridge

Wed, 10 Jan 2024 09:44:30 GMT

In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word.

GoCardless, Catherine Staite

Fri, 19 Aug 2022 11:52:09 GMT

In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.

Amazon Web Services (AWS), Naomi Powell-Brown

Tue, 08 Feb 2022 15:59:29 GMT

In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best and why celebrating success is so important. Naomi also offers her top tips for those looking to achieve more with video.

TwentyThree, Jeremy Stinton

Tue, 11 Jan 2022 13:42:45 GMT

In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content.

GoCardless, Hamish Wood

Wed, 08 Sep 2021 12:15:33 GMT

In this episode we speak to Hamish Wood, Head of Customer Experience at fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his top tips for video.

Pleo, Luke Richardson

Fri, 13 Aug 2021 10:01:46 GMT

In this episode we speak with Luke Richardson, Director of Brand and Comms at Pleo. We talk about how to choose when to use a video agency and when to do it yourself, how to convince stakeholders to take risks with video, tailoring content for different channels... oh and they're recruiting!

www.bigbutton.tv www.pleo.io

Moving Image, Steve Garvey

Mon, 02 Aug 2021 12:54:43 GMT

In this episode I speak to Steve Garvey, founder of Moving Image. Moving Image help brands use data to create more effective content, and we discuss the organisation’s new report that benchmarks the top 50 brands in relation to their video output. We cover why regular content means better results, how to measure success, and the evidence that proves shorter films don’t necessarily get more engagement. Steve even offers a tip to GUARANTEE success with video!

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https://www.movingimagenews.tv/benchmark-brand-video/
www.bigbutton.tv

Man Group, Darshini Shah

Fri, 23 Jul 2021 17:16:00 GMT

In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measuring effectiveness of video.

Rackspace Technology, Steve Vinall

Fri, 16 Jul 2021 12:03:48 GMT

In this episode we speak to Steve Vinall, Global Communications Director at NASDAQ listed Rackspace Technology. We talk about the challenges of creating consistent global communications, EGC, relaxing interviewees, and the new YouTube terms and conditions.

Oracle, Hannah West

Tue, 29 Jun 2021 09:03:48 GMT

In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement.

Harriet Fletcher

Tue, 22 Jun 2021 15:46:07 GMT

In this episode we speak to Harriet Fletcher, a digital marketing consultant. We chat about getting the most from contributors, ensuring success with video, and choosing a video agency to work with. www.bigbutton.tv

Communicate - Andrew Thomas

Mon, 17 May 2021 11:46:32 GMT

In this episode we speak to Andrew Thomas, founder of Cravenhill Publishing and publishing editor of Communicate Magazine. We talk about the rise of video and how measurement has become increasingly important.

PensionBee - Jasper Martens

Wed, 10 Mar 2021 13:32:55 GMT

In this episode we speak with Jasper Martens, CMO at PensionBee. We talk about the exciting growth of the business and how video has played a part. Jasper also talks about how to get started with video and scaling once you have the right approach. www.bigbutton.tv

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SEGRO - Nick Hughes

Mon, 08 Feb 2021 16:50:00 GMT

In this episode we talk to Nick Hughes, Marketing and Communications Director at FTSE 100 company Segro. He talks about influencing customers before they make a decision, his award winning film 'Contraption', and finding partners that understand the strategic drivers behind what needs to be done. www.bigbutton.tv

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